Client : Google & JAL
Category : Online Banner Ad
Role : Creative Director
Awards : Adfest Silver [Interactive], AD STARS Finalist [Innovation, Radio, Media, Branded Content, Campaign Presentation], Code Award Finalist, etc

 

In 2013, Japan Airline launched the new airframe on their London Tokyo flight with 10cm more leg room for its economy class passengers.

We turned its 10cm space into its “10cm of time” by creating a new cross-media banner connected to YouTube. That is 10cm Drama, the first-ever interactive sound drama on the banner ad.

 

10cm_drama