Client : Nike
Category : Interactive retailer-kiosk, etc
Role : Creative Director, Producer
Awards : Cannes Lions Shortlist [Promo], One Show Interactive Silver, One Show Entertainment Bronze, Clio Awards Silver [Innovative Media], Adfest Bronze [Outdoor], Spikes Asia Silver [Innovation], etc
NIKEiD GENERATOR is an in-store interactive device that transforms consumer’s fashion into NIKEiD designed shoes. It has a color analyzing programmed camera which turns the consumer’s clothes into the color pallet to create a custom made, one off NIKEiD designed shoes in real time.
To address Nike’s flagship store opening in Fukuoka where it is a home of “fashion addicts” in Japan, in the way that is unique and fashionable to engage the local Fukuoka people.