Client : Nike
Category : TVC, Weblog Commercial, Website
Role : Account Planner, Producer
Awards : Cannes Lion Bronze [Cyber], One Show Bronze [New Media Innovation], One Show Interactive Bronze, NY Festivals Silver [TV & Cinema, Interactive], etc
A boy is innocent, bold and fearless. NIKEiD returned all adults back to their childhood when they ran anywhere fearlessly and boldly. Because NIKEiD wants them to design their own NIKEiD shoes to express themselves boldly, just like a boy.