Client : Nike

Category : Integrated (Viral Film on YouTube, TVC, Website, Ambient Attack, etc)
Role : Account Planner, Producer
Awards : Cannes Lions Bronze [Cyber, Direct], Cannes Lions Shortlist [Media, Promo], One Show Interactive Silver, Adfest Bronze [Film], NY ADC Silver [Hybrid], etc

 

Why don’t Japanese play their colors, their own originalities? This integrated campaign was launched by delivering the viral film on YouTube at its predawn age, to ignite from Akihabara, a mecca of cosplay, to the world.

Play colorful with NIKEiD.

Viral Film (YouTube)

 

Case Study

 

NIKEiD_Cosplay1