Client : Nikon
Category : Digital Platform
Role : Creative Director, Conceptor

Technology lets you connect your past with your future, through the same intention/aspiration recorded in your photos.

By recognize what you’ve shot in your photograph to show you what you will photograph next. Introducing WILLBUM, an open photography platform that leverages latest image analysis technology to study the essences of your photographs. And give you the inspiration for your next.

With WILLBUM, you don’t just take photos anymore. Now, the photos can take you. And WILLBUM tells you where.

Analyze your photos. Discover the next.