Client : Kirakusha
Category : PR, Print
Role : Creative Director, Conceptor
Awards : JAA Advertising Award (Grad Prix for Magazine Advertising Chosen by Consumers Contest)
It doesn’t matter how it looks. It matters how it is.
New project, THANK Food project, to improve food-loss problems by regaining our respects for foods. The concept is ‘The Beauty of Ugliness’.
The first wave, its 10-day restaurant where ugly vegetables welcomed customers with beautiful tastes, has successfully finished. Plenty of media covered this activation.
The second wave, its original E-commerce service, will start soon.