Client : Lenovo
Category : Online Film
Role : Creative Director, Conceptor, Copywriter
Awards : AD STARS Finalist [Film]

The strongest point about Lenovo’s ThinkPad (LAPTOP PC) is its toughness.

In pursuit of the ultimate toughness, Lenovo conducts various verification tests, such as a drop test or an opening-closing test, everyday in the lab. And though it is not widely known, in fact Lenovo only brings out ThinkPads which have qualified these tests.