Client : UNESCO NGO JAPAN
Category : Ambient Media
Role : Creative Director
Awards : Cannes Lions (Media Shortlist, PR Shortlist), New York Festivals(Best Use of Media Finalists), Spikes Asia (Media Shortlist), Adfest (Media Finalist), Festival of Media APAC (Bronze), etc
There are 781 million illiterate people worldwide who cannot even write their own names. How can UNESCO NGO Japan raise awareness and donation for the problem difficult to emphasize with?
To make the frustration experienced by illiterate people ‘real’ by creating unwritable receipts out of special paper that repels ink. On the back of the receipt, the signature appears with the message to evoke donations.
Unwritable receipts helping people write.