Client : Nike
Category : Interactive PC device, etc
Role : Creative Director, Conceptor, Integrated Producer
Awards : Cannes Lions Bronze [Promo], Cannes Lions Shortlist [Cyber], NY Festivals Gold [Digital&Interactive], The CUP WINNER, Adfest Gold [Innova], Adfest Silver [Interactive], etc
NIKEiD GENERATOR is an in-store interactive device that transforms consumer’s fashion into NIKEiD designed shoes. It has a color analyzing programmed webcam which turns the consumer’s clothes into the color pallet to create a custom made, one off NIKEiD designed shoes in real time.
To represent Nike’s flagship store opening in Harajuku where a number of colorful people are gathering everyday. By spreading consumer’s one-and-only colorful aspiration from Nike HARAJUKU to the world.