Client : Leo Burnett Worldwide
Category : Online Platform + Mobile App *for internal
Role : Creative Director, Conceptor

In the chaos of information overloaded, human behavior has been diversified. And finding human truths is becoming more important to our creativity. how do we design creative solutions that are relevant and can activate people?

Introducing an internal digital shadow to capture people’s footprints from anywhere in real time. By connecting smart phone App 24/7. This digital shadow allows us to tap into the lives of people and their honest emotions.