Client : Nike
Category : Integrated (Ambient Attack, SNS, Publishing, Film, Magazine Highjack)
Role: Creative Director, Conceptor, Producer
Awards : Spikes Asia Bronze [Media], Digital Media Awards Shortlist [Integrated]
In the winter of 2010, Nike launched its Futsal brand “NIKE5” to Japan. The object was to promote this high performance line of products to Japanese players.
We used the Futsal pitches as our new media, where a mystery team of professionals named “NIKE5” played against consumers to give them the real feeling and potential of the sport and its products lineup.
And we also leveraged YouTube, Twitter and Facebook efficiently according to each character, to expand aspirations on pitches to the nationwide scale in real time.
Play the real thing. Because playing is believing.
Online Footage (YouTube)