Client : Puma
Category : Mobile App
Role : Creative Director, Copywriter
Awards : One Show Interactive Bronze, AD STARS Crystal [Mobile], AD STARS Finalist [Branded Content, Campaign Presentation], Webby Awards Honoree, etc

To turn everyday running into journey with curiosity. 

An iPhone App designed to promote the joy of the run and stimulate the average runners senses. By setting your “mood of the day” within this app, you can dynamically create your own personalized route and sights, synchronously updated on Google Maps and Google Places.

And its sound navigation helps you keep the route, also letting you know when you’ve reached your chosen sights/places. Furthermore, your unique encounters with sights on running can be also posted and shared with others as you run.