Client : Puma
Category : Online banner Ad
Role : Creative Director
Awards : AD STARS Finalist [Branded Content]
As the FIFA World Cup 2014 was getting close, Puma wanted to involve Japanese supporters through offering the innovative football experience.
Introducing a new football experience of “Banner Football”, one that turns the banner ad into an acutual football pitch. Here they are required to defend the Japanese goalmouth as a stronghold of Japan. With technology, they could play against world-class players.
Banner is no longer the traffic gateway. We could turn it into branding platform.