Client : Nikon
Category : Digital Platform
Role : Creative Director, Conceptor

Technology lets you connect your past with your future, through the same intention on your phots. By recognizing what you have shot in your photograph to show you what you will photograph next.

Introducing WILLBUM, an open photography platform on Google+ with the latest visual recognition technology to study the essences on your photos. WILLBUM gives you the next place from your photo you took in the past, by connecting your interested essences on your photo with the similar essences on someone’s photo shared on Google+.

You don’t just take phots anymore. Now, the photos can take you.

WILLBUM tells you next.